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2024 Indie Brand, Laundryou, the No.1 Cleanser at Olive Young, Emerges as the Next K-Beauty Leader

– Unique branding and popular products like the pore-purifying Face Gargle Cleanser position Laundryou as the next big thing in K-Beauty

[COS’IN Korea – Han Jiwon] With “clean beauty” and “home care” trending in the beauty industry, Laundryou, a true clean beauty brand operated by bvmt Co., Ltd., is gaining attention for its fresh branding and innovative products.


Launched in 2021, Laundryou has made a name for itself with products that are not only gentle but also effective and safe. The brand has been awarded the Clean Beauty Brand Award for three consecutive years since its launch and has secured investment from global manufacturer Cosmax.


Their star product, the “Clean Face Gargle Gel to Foam Cleanser,” is an all-in-one cleanser used with a toothbrush-like pore brush. It offers a refreshing experience while minimizing skin irritation, reducing skin heat, and thoroughly removing fine dust and harmful viruses, setting a new standard for cleansing products. It has achieved the No.1 spot in Olive Young’s cleansing category, boasts a consumer rating of 4.9, and enjoys an impressive repurchase rate.



Laundryou is available at various channels, including Olive Young, the largest H&B store in Korea, The Hyundai Seoul, and CHICOR. It has also expanded to 20 countries, including the US, Japan, Russia, Thailand, Taiwan, Hong Kong, and Indonesia, making its mark in the global market. In the first half of this year, the brand achieved a 200% year-on-year sales growth, demonstrating its strong momentum.


A representative from bvmt stated, “As one brand cannot meet the needs of all consumers and distribution channels, we will continue to develop diverse branding and innovative products. We will continue to develop brands centered around Laundryou and grow into a brand powerhouse.”


Company Name : bvmt co., ltd.

Name: marketing dep.


Division : marketing

Address: (03044) 3F, 15, Hyoja-ro, Jongno-gu, Seoul, Republic of Korea

Phone : 070-4118-0602


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