Owned by JBROS & COMPANY, ANIMO’s Magnesium Spray is leading the recovery movement.

Popular K-cosmetic company JBROS & COMPANY’s latest Magnesium Spray that was launched under its K-Beauty brand ANIMO has rapidly gained popularity worldwide since its launch. Positive word-of-mouth has played a big role in spreading the awareness. In an unprecedented move for a cosmetic product, it was stocked in Korea’s largest pharmacy chain—solidifying both consumer trust and clinical credibility.

ANIMO’s spray offers more than just hydration, elasticity, and puffiness reduction—it proposes a new bodycare routine centered on recovery, making it a clear symbol of K-cosmetic evolution.

Speaking to the media, a representative from JBROS & COMPANY, Samuel Lim, said, “K-beauty is once again pushing the boundaries of what cosmetics can do. At the center of this new wave—one that prioritizes recovery as much as aesthetics—is Korean brand ANIMO and its magnesium-based recovery spray.

”Expert feedback has been equally strong. Dr. Julia West, a dermatologist and sports medicine specialist, commented: “There’s research suggesting magnesium supports skin recovery, but it’s rare to see a formula that delivers both absorption and sensorial satisfaction. ANIMO has turned that rare idea into a real product.”

The response from real-world users is equally noteworthy. Several professional athletes in Korea began using the product independently—and later, their own teams reached out to request sponsorships from the brand. This speaks to a unique bottom-up trust model, where adoption is led by genuine users rather than marketing campaigns. This rapid diffusion is also supported by Korean society’s cultural inclination toward sharing. Rooted in centuries-old agricultural “Pumasi” tradition—where communities exchanged labor and resources—Koreans today continue to share what’s good and effective. This cultural framework helps amplify word-of-mouth traction for verified products like ANIMO’s.

Global beauty strategist Angela Kim also weighed in: “The fact that users can rinse the product off within five minutes and still see lasting benefits sets it apart from traditional bodycare. It’s a recovery-first cosmetic, not just another lotion.” 

ANIMO Magnesium Spray is formulated by blending its core ingredient, magnesium chloride, with aromatic oils and natural extracts in an optimized ratio.
This proprietary composition and manufacturing method is registered under the Korean patent titled “Topical Composition for Alleviating Muscle Fatigue and Soreness and Its Manufacturing Method” (Patent No. 10-2607583, registered in 2023).

In addition, official human application studies have clinically proven its effectiveness in relieving skin stiffness, providing immediate hydration, and improving elasticity.Recognized as more than just a functional cosmetic, ANIMO is considered a hybrid solution that combines skincare and body conditioning.
While Korea is known globally as the “land of ageless beauty,” at its core lies a culture built on precise self-care and ritualized recovery routines.

ANIMO encapsulates this philosophy into a single spray, offering not just skincare, but a lifestyle ritual—and paving the way for a new global category: Recovery Cosmetics.

Learn more and get started, visit: https://bathanimo.com/

 

Media Contact

Organization: JBROS & COMPANY

Contact Person: Samuel Lim

Website: https://bathanimo.com/

Email: Send Email

City: Seoul

Country:Korea South

Release id:29907

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