Alexei Orlov Says the Modern CMO Must Understand More Than Marketing
Drawing on nearly 30 years in global business, former Volkswagen Group CMO and MTM Choice founder Alexei Orlov says today’s marketing leaders need to understand customers, commercial strategy, operations, and growth. NEW YORK, USA, Sep 16, 2026, ZEX PR WIRE — The chief marketing officer may have “marketing” in the title, but Alexei Orlov believes the job…